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Why Do We Still Need Middlemen Online?
电商与中间商
精读先不看文字,完整听一遍。
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You order shoes directly from a factory website—but most online purchases still go through platforms like Amazon or Taobao.你直接从工厂官网订购鞋子,但大多数网购仍需通过亚马逊或淘宝等平台。
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These platforms handle payments, reviews, returns, and even customer service—tasks small sellers struggle to manage alone.这些平台负责支付、评价、退货,甚至客服——而小型卖家往往难以独自承担这些工作。
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They also help buyers compare prices, check seller ratings, and feel safer before clicking ‘buy’.它们还帮买家比价、查看卖家评分,让消费者在点击‘购买’前更有安全感。
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Still, their fees (often 10–25%) reduce what small makers earn per sale.不过,它们收取的佣金(通常为10%–25%)压缩了小厂商每单的实际收入。
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Some brands now use social media to sell directly—but they must build trust, logistics, and support themselves.一些品牌如今借助社交媒体直接销售,但需自行建立信任、物流与售后支持。
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Middlemen haven’t disappeared; they’ve just changed shape—from local shopkeepers to digital gatekeepers.中间商并未消失,只是改变了形态——从本地店主变为数字守门人。
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What hasn’t changed is their core job: reducing uncertainty between strangers doing business.不变的是其核心职能:降低陌生人之间交易的不确定性。
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The real question isn’t ‘Are middlemen useful?’ but ‘Who controls the rules—and who benefits most?’真正的问题不是‘中间商是否有用?’,而是‘谁制定规则?谁获益最多?’
精读 · 大约 10 分钟
听 → 读 → 学表达 → 懂 → 今天会说这一句 → 跟读录音 → 自己说一句。
③ 学 · 重点表达
- Still, their fees (often 10–25%) reduce what small makers earn per sale. 不过,它们收取的佣金(通常为10%–25%)压缩了小厂商每单的实际收入。
- Middlemen haven’t disappeared; they’ve just changed shape—from local shopkeepers to digital gatekeepers. 中间商并未消失,只是改变了形态——从本地店主变为数字守门人。
- What hasn’t changed is their core job: reducing uncertainty between strangers doing business. 不变的是其核心职能:降低陌生人之间交易的不确定性。
④ 懂 · 选一选
⑤ 今天会说这一句
Still, their fees (often 10–25%) reduce what small makers earn per sale.
⑥ 跟读并录音
Still, their fees (often 10–25%) reduce what small makers earn per sale.
第一版:录下来、回听、再听标准音。系统打分以后再加。
⑦ 说 · 自己来一句
用今天的表达,自己说一句。
例子:Still, their fees (often 10–25%) reduce what small makers earn per sale.
已记下。连续天数以后会显示在课表里。
陈老师指导
课程开发中,敬请期待。成人和孩子都可以先自学听读、精读。
这边的讲解音轨还在做。想先跟着老师走完固定 30 课,可以去陈老师带读社(和自学通行不是同一份会员)。
课程开发中,敬请期待。