经济学看生活·英语30篇（3）

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How Social Media Ads Learn — and Influence — Your Spending

社交媒体广告如何学习并影响你的消费

When Lena clicks on a shoe ad, algorithms record not just that click — but how long she looked, whether she scrolled past, and what she searched for next.
Platforms combine this with location, device type, and even weather data to guess her likelihood of buying — and show similar ads across apps and sites.
These ads don’t just sell shoes; they shape preferences, normalize certain lifestyles, and make some purchases feel ‘expected’ rather than optional.
Small businesses benefit from low-cost targeting — but large platforms capture most ad revenue, limiting funds for local newspapers or radio stations.
Regulators now ask: should users own their data? Can algorithms be audited for bias? How do we protect teens from hyper-personalized pressure?
Digital advertising works best when it feels useful — not creepy — so transparency and user control matter more than ever.
This isn’t just marketing; it’s a modern labor market, data economy, and attention economy all rolled into one feed.
Awareness helps us pause before clicking — and supports policies that keep digital spaces fair, open, and human-centered.

精读 · 大约 10 分钟

听 → 读 → 学表达 → 懂 → 今天会说这一句 → 跟读录音 → 自己说一句。

③ 学 · 重点表达

When Lena clicks on a shoe ad, algorithms record not just that click — but how long she looked, whether she scrolled past, and what she searched for next. 当莉娜点击一双鞋的广告时，算法记录的不仅是这次点击，还包括她看了多久、是否直接划走，以及接下来搜索了什么。
Platforms combine this with location, device type, and even weather data to guess her likelihood of buying — and show similar ads across apps and sites. 平台将这些数据与用户位置、设备类型甚至天气信息结合，推测其购买可能性，并在各类应用和网站中推送相似广告。
These ads don’t just sell shoes; they shape preferences, normalize certain lifestyles, and make some purchases feel ‘expected’ rather than optional. 这类广告不仅卖鞋，更塑造偏好、固化某种生活方式，让某些消费显得‘理所当然’而非可选。

④ 懂 · 选一选

这篇中文题目最接近哪一句？社交媒体广告如何学习并影响你的消费一次学校运动会的通知一份超市购物清单

课文第一句的意思更接近？当莉娜点击一双鞋的广告时，算法记录的不仅是这次点击，还包括她看了多久、是否直接划走，以及接下来搜索了什么。今天学校放假了。请把窗户打开。

这一课主要在讲什么？（看英文标题） How Social Media Ads Learn — and Influence — Your Spending How to cook noodles A maths worksheet

⑤ 今天会说这一句

When Lena clicks on a shoe ad, algorithms record not just that click — but how long she looked, whether she scrolled past, and what she searched for next.

⑥ 跟读并录音

When Lena clicks on a shoe ad, algorithms record not just that click — but how long she looked, whether she scrolled past, and what she searched for next.

第一版：录下来、回听、再听标准音。系统打分以后再加。

⑦ 说 · 自己来一句

用今天的表达，自己说一句。

例子：When Lena clicks on a shoe ad, algorithms record not just that click — but how long she looked, whether she scrolled past, and what she searched for next.