Gift-Giving as Grammar: Reciprocity, Risk, and Relationship Architecture in East Asia

赠礼即语法：东亚文化中互惠、风险与关系架构

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In South Korea, gift-giving follows strict lexical rules: red-and-gold packaging signals celebration, while white envelopes denote mourning—misuse triggers profound social dissonance.
Japanese omiyage are not souvenirs but linguistic tokens—carrying the giver’s journey, attention to recipient’s preferences, and implicit promise of continued connection.

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