The Anchor Effect—Why First Numbers Stick in Our Minds

锚定效应：为何首个数字总在我们脑中挥之不去

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When a store lists a sweater at $199 before marking it down to $89, the original number becomes an anchor—even though it never reflected true value.
Job applicants who name a salary first often set the entire negotiation range, regardless of their actual market worth or the employer’s internal band.

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