Korean Ancestral Rites Reconfigured: Corporate Jesa in Seoul’s Digital Age

韩国祖先祭祀重构：首尔数字时代的公司祭

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At Samsung’s Gangnam HQ, monthly ‘digital jesa’ ceremonies project ancestral portraits onto OLED walls while employees offer virtual rice bowls via secure intranet portals.
Ritual protocols now include GDPR-compliant consent forms for displaying ancestors’ biometric data—faces scanned from family albums, voices synthesized from old cassette interviews.

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