身边的经济学·社会常识英语30篇（1）
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Revenue vs. Profit: Two Numbers That Tell Different Stories
营收与利润：两个讲述不同故事的数字
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Revenue is the total money a company earns from selling goods or services before any costs are subtracted.
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Profit, however, is what remains after deducting all expenses like wages, rent, and taxes.
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A firm can report high revenue but still show low or negative profit if its costs are too high.
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Investors watch both numbers carefully because revenue growth signals demand, while profit shows sustainability.
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Some startups prioritize revenue to gain market share, even at the cost of short-term losses.
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Accountants separate operating profit from net profit to reveal how core activities perform without one-time events.
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Revenue alone says nothing about efficiency—profit margins tell us whether operations are truly sound.
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Public companies must disclose both figures clearly in annual financial statements under strict accounting rules.
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Regulators penalize firms that misrepresent revenue through fake sales or inflated invoices.
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Understanding this difference helps citizens judge whether a business is thriving—or just growing loudly.