正在确认阅读权限…
Revenue vs. Profit: Two Numbers That Tell Different Stories
营收与利润：两个讲述不同故事的数字
精读先不看文字，完整听一遍。
-
Revenue is the total money a company earns from selling goods or services before any costs are subtracted.收入是一家公司在扣除任何成本前，通过销售商品或服务所获得的全部资金。
-
Profit, however, is what remains after deducting all expenses like wages, rent, and taxes.而利润则是扣除工资、租金、税费等所有开支后剩余的部分。
-
A firm can report high revenue but still show low or negative profit if its costs are too high.若成本过高，企业即使收入很高，也可能出现低利润甚至亏损。
-
Investors watch both numbers carefully because revenue growth signals demand, while profit shows sustainability.投资者密切关注这两项数据：收入增长反映市场需求，利润则体现经营可持续性。
-
Some startups prioritize revenue to gain market share, even at the cost of short-term losses.一些初创企业为抢占市场份额，会优先追求收入，哪怕短期亏损也在所不惜。
-
Accountants separate operating profit from net profit to reveal how core activities perform without one-time events.会计师将营业利润与净利润分开，以剔除一次性事件影响，真实反映核心业务表现。
-
Revenue alone says nothing about efficiency—profit margins tell us whether operations are truly sound.单看收入无法判断效率高低，利润率才能说明运营是否真正健康。
-
Public companies must disclose both figures clearly in annual financial statements under strict accounting rules.上市公司必须依据严格的会计准则，在年度财务报告中清晰披露这两项数据。
-
Regulators penalize firms that misrepresent revenue through fake sales or inflated invoices.监管机构会对通过虚假销售或虚高发票粉饰收入的企业予以处罚。
-
Understanding this difference helps citizens judge whether a business is thriving—or just growing loudly.厘清这一区别，有助于公众判断一家企业是真正繁荣，还是 merely 声势浩大却根基不稳。
精读 · 大约 10 分钟
听 → 读 → 学表达 → 懂 → 今天会说这一句 → 跟读录音 → 自己说一句。
③ 学 · 重点表达
- Regulators penalize firms that misrepresent revenue through fake sales or inflated invoices. 监管机构会对通过虚假销售或虚高发票粉饰收入的企业予以处罚。
- Profit, however, is what remains after deducting all expenses like wages, rent, and taxes. 而利润则是扣除工资、租金、税费等所有开支后剩余的部分。
- Investors watch both numbers carefully because revenue growth signals demand, while profit shows sustainability. 投资者密切关注这两项数据：收入增长反映市场需求，利润则体现经营可持续性。
④ 懂 · 选一选
⑤ 今天会说这一句
Regulators penalize firms that misrepresent revenue through fake sales or inflated invoices.
⑥ 跟读并录音
Regulators penalize firms that misrepresent revenue through fake sales or inflated invoices.
第一版：录下来、回听、再听标准音。系统打分以后再加。
⑦ 说 · 自己来一句
用今天的表达，自己说一句。
例子：Regulators penalize firms that misrepresent revenue through fake sales or inflated invoices.
已记下。连续天数以后会显示在课表里。
陈老师指导
课程开发中，敬请期待。成人和孩子都可以先自学听读、精读。
这边的讲解音轨还在做。想先跟着老师走完固定 30 课，可以去陈老师带读社（和自学通行不是同一份会员）。
课程开发中，敬请期待。