身边的经济学·社会常识英语30篇（2）
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Corporate Social Responsibility vs. Profit Goals
企业社会责任与利润目标
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A coffee brand may pay farmers 30% above market price—and still earn solid profits through loyal customers.
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But if rising cocoa costs force layoffs or store closures, shareholders demand cuts first, ethics second.
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CSR isn’t charity: it’s long-term strategy—building trust, attracting talent, and avoiding scandals.
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Some firms publish detailed impact reports; others use vague slogans like 'doing good' without clear goals.
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Consumers increasingly check labels, but rarely trace supply chains deeply—so greenwashing stays tempting.
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Workers care: 70% prefer employers who act ethically, even for slightly lower pay.
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Regulators now require ESG (environmental, social, governance) disclosures in many markets—making values visible.
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Profit and purpose coexist best when values shape decisions—not just PR campaigns after crises.
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True responsibility means changing *how* you make money—not just donating part of it later.
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Businesses thrive not by choosing between people and profit—but by seeing both as essential inputs.