外贸英语·订单之路30篇（2）
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Email Tone Shift: From Formal to Friendly
邮件语气转换：从正式到亲切
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First emails use full titles and 'Dear Mr. Lee'.
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After two good orders, we say 'Hi Alex'.
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We still keep clear subject lines and dates.
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Smileys are never used in initial contact.
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We add one personal line after trust builds.
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Example: 'Hope your daughter enjoyed summer camp!'
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All key terms stay bold and easy to find.
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Tone changes slowly — never too fast or casual.