跨文化贸易沟通·订单连载30篇（1）

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第一封询盘：礼貌而精准

Lisa Chen, an export sales executive at BrightHome Ltd., opened her inbox to find a new inquiry from Berlin HomeDesign GmbH.
The subject line read 'Request for Quotation: Bamboo Kitchen Utensil Set – MOQ 500 pcs'.
She quickly scanned the email, noting the client’s clear specifications, target delivery date, and request for FOB Shanghai terms.
Before replying, Lisa checked inventory availability and confirmed production capacity with the factory planner.
Her response included a professional greeting, product photos, unit price breakdown, and a gentle suggestion to discuss customization options.
She attached a proforma invoice template and added, 'We’re happy to provide samples within 5 working days upon confirmation.'
The client replied within 4 hours, praising her promptness and clarity — a strong start to cross-border collaboration.
Lisa logged the interaction in CRM with tags: 'New Lead', 'EU Market', and 'Priority Follow-up'.