身边的经济学·社会常识英语30篇(1)
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Why Platforms Grow Stronger as More People Join
为何平台随用户增多而愈发强大
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Platform businesses like ride-hailing apps or online marketplaces rely on network effects to succeed.网约车应用或在线市场等平台型企业依赖网络效应取得成功。
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Each new user makes the service more valuable for others already using it.每新增一名用户,都会提升现有用户使用服务的价值。
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For example, more drivers attract more riders, which in turn attracts even more drivers.例如,司机越多,越能吸引乘客;乘客越多,又反过来吸引更多司机。
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This self-reinforcing cycle creates high barriers for new competitors trying to enter the market.这种自我强化的循环为新竞争者进入市场设置了高门槛。
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Firms often lose money early on to grow their user base quickly and lock in dominance.企业常在早期亏损以快速扩大用户规模,从而锁定市场主导地位。
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Network effects also explain why dominant platforms can charge higher fees later.网络效应也解释了为何主导型平台后期能收取更高费用。
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Regulators now study whether such growth leads to unfair control over pricing or data.监管机构正研究此类增长是否导致对价格或数据的不公平控制。
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Still, network benefits disappear if the platform fails to maintain safety and fairness standards.但若平台无法维持安全与公平标准,网络效益便会消失。
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Governments sometimes require interoperability so users can move data between platforms freely.政府有时会要求平台具备互操作性,使用户能自由迁移数据。
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Understanding network effects helps explain both rapid innovation and rising market concentration.理解网络效应有助于解释创新加速与市场集中度上升并存的现象。