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Switching Costs and the Lock-In Effect
换号成本与锁定效应
精读先不看文字,完整听一遍。
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When customers adopt a product, they often face high costs to switch later.客户采用某产品后,日后更换往往成本高昂。
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These switching costs include time, money, training, and lost data compatibility.这些转换成本包括时间、金钱、培训以及数据兼容性损失。
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Firms sometimes design systems that make migration difficult on purpose.企业有时会刻意设计难以迁移的系统。
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For example, proprietary file formats discourage users from adopting rival software.例如,专有文件格式会阻碍用户转向竞品软件。
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Even if better alternatives exist, people stay because leaving feels too costly.即便存在更优替代方案,人们也因转换成本过高而选择留下。
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This behavior creates market power without requiring monopoly pricing.这种行为能在不依赖垄断定价的情况下形成市场势力。
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Regulators watch for lock-in tactics that reduce competition unfairly.监管机构密切关注那些不公平削弱竞争的锁定策略。
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Consumers may accept lower quality just to avoid relearning new tools.消费者可能为避免重新学习新工具而接受更低质量。
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Network effects often amplify switching costs in platforms like messaging apps.网络效应常加剧即时通讯等平台的转换成本。
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Understanding lock-in helps explain why some markets resist innovation.理解锁定效应有助于解释为何某些市场抗拒创新。
精读 · 大约 10 分钟
听 → 读 → 学表达 → 懂 → 今天会说这一句 → 跟读录音 → 自己说一句。
③ 学 · 重点表达
- This behavior creates market power without requiring monopoly pricing. 这种行为能在不依赖垄断定价的情况下形成市场势力。
- Regulators watch for lock-in tactics that reduce competition unfairly. 监管机构密切关注那些不公平削弱竞争的锁定策略。
- Understanding lock-in helps explain why some markets resist innovation. 理解锁定效应有助于解释为何某些市场抗拒创新。
④ 懂 · 选一选
⑤ 今天会说这一句
This behavior creates market power without requiring monopoly pricing.
⑥ 跟读并录音
This behavior creates market power without requiring monopoly pricing.
第一版:录下来、回听、再听标准音。系统打分以后再加。
⑦ 说 · 自己来一句
用今天的表达,自己说一句。
例子:This behavior creates market power without requiring monopoly pricing.
已记下。连续天数以后会显示在课表里。
陈老师指导
课程开发中,敬请期待。成人和孩子都可以先自学听读、精读。
这边的讲解音轨还在做。想先跟着老师走完固定 30 课,可以去陈老师带读社(和自学通行不是同一份会员)。
课程开发中,敬请期待。