身边的经济学·社会常识英语30篇（4）
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Nudges: Small Shifts, Big Choices
助推：微小调整，重大选择
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A 'nudge' changes how choices are presented—not the options themselves.
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Putting healthy food first in a cafeteria increases its sales.
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Setting pension enrollment as automatic raises participation rates.
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Nudges rely on how people actually think—not how economists assume.
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They are low-cost and respect personal freedom.
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Governments use nudges for energy saving and tax compliance.
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But nudges must be transparent and tested carefully.
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Good nudges help people make better decisions for themselves.