身边的经济学·社会常识英语30篇（4）
17 / 30
正在确认阅读权限…
Nudges: Small Shifts, Big Choices
助推：微小调整，重大选择
-
A 'nudge' changes how choices are presented—not the options themselves.‘助推’改变的是选项的呈现方式，而非选项本身。
-
Putting healthy food first in a cafeteria increases its sales.在食堂将健康食品放在前面能提高其销量。
-
Setting pension enrollment as automatic raises participation rates.将养老金参保设为自动加入可提高参与率。
-
Nudges rely on how people actually think—not how economists assume.助推基于人们实际的思维方式，而非经济学家的假设。
-
They are low-cost and respect personal freedom.它们成本低廉，且尊重个人自由。
-
Governments use nudges for energy saving and tax compliance.政府利用助推促进节能和纳税合规。
-
But nudges must be transparent and tested carefully.但助推必须透明且经过审慎测试。
-
Good nudges help people make better decisions for themselves.好的助推能帮助人们为自己做出更优决策。